Comprehensive analysis of piracy activity detected from July 11, 2025
This report documents the piracy activity detected for "Narivetta" during the period of July 11, 2025, immediately following its theatrical release on July 10, 2025.
Our AI monitoring system identified 23 unique sources distributing pirated copies of the film across multiple platforms, with Telegram being the primary distribution channel (accounting for 57% of detected instances).
Based on channel subscriber counts and group membership, we estimate these pirated copies had the potential to reach approximately 1 million viewers, representing a potential revenue impact of 2 million.
Our monitoring detected the following distribution pattern:
The first instance of piracy was detected on Telegram within 6 hours of the film's release on Sonylive. The primary source appears to be a CAM recording. , which was then distributed through a network of Telegram channels before spreading to other platforms.
Get access to detailed breakdowns, platform-specific data, and comprehensive insights in our full report.
Contact Us for Full ReportBased on our analysis of subscriber counts, member numbers, and estimated website traffic, we calculate that the pirated copies of "Narivetta" had the potential to reach approximately 1.2 million viewers during the reporting period.
Using an average ticket price of Rs.100, this represents a potential revenue impact of Rs. 2 million. However, it's important to note that not all viewers of pirated content would have otherwise purchased tickets or legitimate streams.
We recommend implementing enhanced monitoring with real-time alerts for new piracy sources. This proactive approach helps identify emerging threats before they gain significant traction across platforms.
Based on the geographic distribution of piracy, we suggest implementing targeted protection measures in Southeast Asia and South Asia, including region-specific monitoring of local platforms.
We've identified three major distribution networks responsible for the majority of piracy. We recommend expanding monitoring to include all channels and groups associated with these networks.
As you approach the digital release date, we recommend implementing additional content protection measures two weeks prior to release to minimize the impact of high-quality piracy on digital sales and rentals.